Root Direct Pro Account
Root Brothers has supplied telecom, utility and contractor crews since 1923. A Root Direct Pro Account puts that relationship on your company's account: contract pricing on every order, quotes on anything we don't list, and a rep who knows your work.
The price you see is MAP. Pros pay B2B. For most brands, the price shown is the manufacturer's minimum advertised price (MAP), the lowest any dealer is allowed to advertise. A Pro Account unlocks your company's B2B pricing instead, shown on every product once you sign in and backed by a century of Root Brothers buying power. Applying is free.
What you get
Your company's pricing, applied automatically to every product once you sign in.
We stock far more than the site shows. Ask, and we'll quote it.
One person who knows your jobs, your crews and your reorder rhythm.
Available on request after your first orders.
Who qualifies
Businesses that buy tools, PPE and jobsite supply for crews: telecom and utility contractors, municipalities and co-ops, facilities and data-center teams, and the companies that support them. Sole proprietors welcome.
How it works
- Apply
The form below takes about five minutes. A company name, ship-to address and a contact is enough to start.
- We set you up
Our team reviews the application and builds your account with your contract pricing.
- Sign in and order
Your contract pricing shows on every product page, in the cart and at checkout.
Apply below — it takes about five minutes.
Prefer email? sales@rootdirect.com · 773-264-5000
Prefer email? sales@rootdirect.com · 773-264-5000
Tell us your company name, what you buy and where you ship. We'll set up the account from there.